The only way you’re going to make a sale on amazon is if enough people search for it. So people type in keyword, press search, and buy something off the page of results on amazon. If there’s nobody searching for that keyword, there’s no demand for it. That’s not going to be a great amazon product. And also, if there’s demand, there’s lot of people searching, but they’re not buying. They’re just browsing. It’s what I call a shopping product like handbags or something. People look at hundreds of handbags, they don’t actually buy one.
They’re just looking at what handbags sale. Or jewelry. They’ve got so many different styles and looks that you could go through pages and pages of jewelry, but without sort of really clearly knowing what you’re going to buy when you start a search process whereas, if someone’s looking for bonzai stuff and getting something one page one will be exactly what they needed. So you want tight match between search term and things that people actually append money on.