On the way to speed up all that learning is to use a research tool. So there’s lots of different types of software out there. All of them claim to help find you billion dollar products in three seconds. And they all sound too good to be true. And they are because they’re full of fraud data. There’s lots of traps for those research tools. So I love them, and I hate them. I hate seeing people make bad product choices because they’ve only relied on those research tools. But I love how much time they save me when I know how to use them.
So I will teach you how I use them. And the main thing is really just to validate the demand actually leading to sales. So it’s one thing to see that there’s a lots of people searching for keywords every month. That’s great to know but I also want to know that people actually buy something after doing that search and those research tools show you how many sales those top sellers are making a month in dollars and in units. So it’s sort of more to validate an idea.